free · a google doc you write straight into
The Reverse
Catfish Audit
Catfish Audit
Catfishing is looking better online than you do in person. Most service businesses have the exact opposite problem. This is the audit that finds where your online presence is underselling the actual you.
Send me the audit
Worth ten minutes if…
✓People who meet you in person book you. People who find you online mostly don't.
✓Your website has been "fine for now" for about two years.
✓You've been told you're funnier, warmer or smarter in real life — as a compliment, which somehow made it worse.
✦ fair warning
You'll finish it a little annoyed.
Not at me. At how long you've been doing the harder version of this.
what tends to surface:
The sentence you say on calls that has never once made it onto your website.
The exact thing clients thank you for — and the last time you deleted it before hitting post.
The reason you keep not writing the thing you actually want to write.